Sr. Paid Specialist

Remote

Full Time

Marketing

Experienced

About the Role

The Sr. Paid Specialist owns paid media strategy and execution at HeroDevs, managing paid search, display, and social campaigns from planning through analysis. This person is accountable for turning advertising investment into measurable pipeline and revenue growth, continuously optimizing performance across channels and partnering closely with the broader Marketing team.

Responsibilities
Paid Search, Display & Social Advertising

Plan, launch, and manage paid campaigns across search, display, and social platforms
Own campaigns end-to-end, from initial strategy through execution and post-campaign analysis
Develop strategies that improve conversion rates and drive measurable competitive advantage
Manage advertising budgets responsibly, ensuring efficient allocation of spend across channels

Performance Analysis & Optimization

Track, measure, and report on campaign performance across all paid channels
Continuously test and optimize campaigns to improve efficiency and results
Run structured A/B tests and apply learnings to future campaign iterations
Extract actionable insights from analytics platforms to inform strategy and budget decisions

Cross-Functional Collaboration

Partner with creative and content teams to ensure ad creative aligns with brand standards and campaign goals
Collaborate with the Director of Marketing on channel strategy and prioritization
Communicate campaign performance and recommendations clearly to marketing and leadership stakeholders

Required Qualifications

5+ years of experience managing paid search, display, and social advertising campaigns
Proven track record managing substantial advertising budgets
Proficiency with major advertising platforms (Google Ads, Microsoft Ads, Reddit, LinkedIn, etc.)
Experience with analytics tools and the ability to translate data into actionable insights
Strong A/B testing experience and the ability to iterate based on results
Bachelor's degree or equivalent professional experience
A strong curiosity for the craft and a desire to own and grow the paid channel at a fast-growing company

Preferred Qualifications

Familiarity with the tech industry and the ability to communicate complex products clearly
Experience with Meta, TikTok, X (Twitter), and Stack Overflow advertising platforms
Certification in Google Ads or other relevant advertising platforms
Experience with conversion rate optimization (CRO) beyond basic UI changes
Strong written and verbal communication skills, with the ability to translate marketing concepts for non-marketing audiences

At HeroDevs, we believe in the power of diversity, equity, and inclusion to drive innovation, creativity, and success. We are committed to creating a workplace that embraces and celebrates individual differences. We encourage people of all backgrounds and experiences to apply.

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Sr. Paid Specialist

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